Welcome to the digital garage for Gen X Mafia | Ride Baby Ride

This isn't some polished, pre-built brand or dropshipping hustle.

It started raw, with just a bike and a phone.

Mike (who goes as John on TikTok) didn't have a business plan; he simply began sharing his rides on TikTok, speaking from the heart, and connecting with people genuinely. There was no polish or pretense, just presence, and that authenticity caught fire because it was real.

People resonated with it, they followed, they messaged, and they asked for more.This energy sparked the beginning of something bigger: a vibe, a tribe, a movement.

It's not a brand in the traditional sense, but a signal flare for the tribe. It's about carving out space for people who still have something to say or prove.

Then, Mary joined in, not just as a helper, but as a true collaborator. A long-time friend and creative force, Mary is also launching her own business from scratch, powered by curiosity and courage. She's the creative engine behind the merchandise, experimenting with things like DTF printing, custom apparel, and tumblers, using real tools and learning as she goes to turn ideas into products. She and Mike are shaping this into something personal, local, and legacy-driven.

Adding another layer to this authentic presence is Mike's beautiful wife, Brenda Fontana. Mike has just started getting her to post some videos, and people are responding. Brenda is actively visible and engaging, even sharing support for Mike's rides with comments like "Be careful baby ❣️❣️Love you 😘 #ridebabyride" and celebrating with "Genx baby !!!".

The community is taking notice of her presence..., showing she is a welcomed part of this growing movement. She and Mike (along with Mary) are shaping this into something personal, local, and legacy-driven.

With help from his friend Tom, Mike secured the domain ridebabyride.me and began building a digital home for Gen X culture and unapologetic authenticity. Tom provided the tech support, using his How2 Connect platform built on Highlevel.

What they're building isn't for attention or just about t-shirts or even bikes. They are building it for belonging. They are building it for the people who ride and those who never stopped believing in doing things their own way. Mike proved you don't need a master plan, just ride honestly and invite others. Mary proved you don't need credentials, just courage, curiosity, and grit. And now, Brenda is showing up raw alongside Mike, further proving that authenticity is the new infrastructure and that genuine presence resonates deeply with the community.

The website at genxmafia.ridebabyride.me is the starting point – a digital garage with the door wide open. This is a living project, being shaped as the community takes shape. You can find things like ride alerts, merch drop alerts to sign up for(still in build phase), event invites for local meetups and underground rides, and exclusive promo codes for insiders.

A membership area is also coming soon. The merch is story-driven, incorporating local history and family stories. And importantly, all wheels are welcome – whether you ride bikes, longboards, or are part of Jeep or classic car crews, if it rolls, you belong.

At its core, this is a blueprint for showing up raw and watching it ripple. It's built for chosen family, creative family – the people who see something in the brand and say, "Yeah, that's me".

The core ethos?

RIDE BABY RIDE — because life’s too short to fake it. If you feel it, you're already part of it.

It’s a statement, a mindset, and a movement born from the grit of real roads and real people.

Started by Mike Fontana, Ride Baby Ride is the spirit of the open throttle — no gimmicks, no fluff, just the freedom to ride, build, and live unfiltered.

With Mary collaborating on merch drops that hit just right, and Tom bringing the online presence to life, Ride Baby Ride is growing into something bigger than just a store — it’s a GenX revival with horsepower.

Whether you’re tearing up the streets, cruising into the sunset, or building your next big thing in the garage — if you ride with heart, you ride with us.

This is for the hose water generation. The ones who fixed it themselves. The ones who still show up loud.

#RideBabyRide